Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Laguna Niguel Real Estate Expert
Over 23 years of Real Estate Experience – See why more people are choosing Terri Bruno to sell their homes! With a great smile and boundless amount of energy and enthusiasm, Terri embraces the Real Estate profession. She is a constant Multi-Million Dollar Producer. Her professionalism, dedication and marketing strategies inspire a high level of trust and respect from colleagues and clients alike. Terri possesses legendary negotiating skills with great attention to detail. In today's real estate market homeowners need to know their options and they need a Trusted Adviser such as Terri Bruno to explain and assist them along the way. She is known as a straight shooter, who is passionate about what she does, and it shows!
Awards / Achievements / Recognitions:
Legend Award 05/01/2008
Five Year Legend Award Achiever and Chairman Circle Gold Award for 2008
(Ranked #8 in Orange County!)
Outstanding Achievement Award for 1999
Gold Circle Award for 2000
Diamond Circle Award for 2001
President's Circle for 2002
Chairman's Circle Gold for 2003, 2004, 2005 , 2006 & 2007
Five Year Legend Award and Chairman Circle Gold Award for 2008
(Ranked #8 in Orange County!)
President's Circle Award 2009
Chairman Circle Gold Award 2010, 2011, 2012, 2013, 2014, 2015, 2016
Diamond Award for 2017, 2018, 2019, 2020, 2021, 2022
Broker Agent 7 Star Achievement-2021 Certificate of Excellence
Multiple Designations for Certified Short Sale Listing Expert
Credentials & Certifications
Accredited Buyer's Representative / ABRⓇ
Certified Residential Specialist / CRSⓇ
Short Sales and Foreclosures Resource / SFR
REALTORⓇ
Certified Distressed Property Expert / CDPE
Litigation Mitigation Certified / LMC
Certified Luxury Home Marketing Specialist / CLHMS
Certified HAFA Specialist / CHS
Certified Short Sale Negotiator / CSSN
Certified Short-Sale Professional / CSP
Certified Default Resolution Specialist / CDRS™
Terri Bruno Real Estate
Lantern Bay Plaza
Dana Point, CA 92629
United States